Rally Play Company is a French pinball manufacturer founded in Nice in 1961 as an offshoot of Radio Laboratoire Jaubert, gaining rapid recognition for inventive cabinet art and early electronic innovation in a market long dominated by American makers; its early titles like Bowling Flipper (1961) and Beach Games (1962) showcased vibrant artwork and a hybrid electro-mechanical approach that set Rally apart from contemporaries. A major milestone came with Rally Girl in 1966, which introduced digital scoring with illuminated numeric display tubes through the company’s Flip-Tronic concepts and demonstrated Rally’s forward-looking electronics integration. Rally continued to blend playful themes and advanced features through the decade, ending pinball production with Flower’s Child in 1969—an advanced late-era title noted for nixie-tube electronic scoring and electronic sounds—before corporate changes shifted the parent company back to industrial and military electronics. Today Rally remains celebrated by collectors and pinball historians as a short-lived but influential French challenger of the mid-20th-century pinball era, prized for its technological firsts, distinctive design, and collectible machines.